Avatar Day - 3D IMAX 15 Minute Teaser Trailer

James Cameron’s ‘Avatar’ has been described by directors as "the future." It’s said to be an equivalent leap in experience to the first movie with sound or the first in technicolour. Whether viewers will agree remains to be seen but the team are certainly performing well in generating hype around the feature.

These outlandish claims will be put to the test in this week’s 15 minute IMAX preview teaser of the new Avatar movie.

"Neurologists at the screening wondered if the movie had activated parts of the brain that were previously untouched by conventional, two-dimensional films."

Many believe the attraction for studios to the realm of the 3D lies cynically in the belief that 3D movies are more difficult to copy and thus the technology provides a glimmer of hope for an industry ravaged by digital piracy.

The new camera technology James Cameron invented to shoot the movie is known as "fusion camera system 3-d technology" combining hi definition camera tech with special, motion capture techniques that can pick up high levels of detail including almost all subtle features of an actors face.

Polarised 3d glasses will still be required to watch the movie, however the old school 2-colour specs are now safely considered a thing of the past.

"…it felt as if you were not just watching something but immersed within it. You felt as if it surrounded you."

The studio has reportedly invested $200,000,000 into the project, so there is surely determination to say anything to ensure the film is successful at the box office, as with no proven home 3d television market yet visible DVD sales cannot be relied on to bolster revenue.

Be prepared for the hype machine to snap into high gear in the run up to the release date this christmas.