Sky to Launch 3D Channel Pub TV This Weekend

People have already embraced 3D cinema and because Sky’s 3D service uses the same kind of technology, we’re confident there will be demand for sport, movies, concerts and drama in 3D,” said Gerry O’Sullivan, Sky’s director of strategic product development.

Rugby matches in the Six Nations championship are to be amongst the first events filmed and shown on the 3D channel which is due to roll out across the nation starting in April.

This coming weekend the match between Arsenal and Manchester United can be seen in 3D in pubs in London, Manchester, Cardiff and Edinburgh.